I design behavior.
Behavior is the new UX.
AI products act, earn trust, and recover when they're wrong. Or they don't. I design the difference, from a single agent's behavior to the organization that ships it.
The user's experience has been my one subject for a career. I moved to behavior before the field had a name for it.
Author of How to Lead Design in the AI Era.
Proof
Shipped, in productionSelected work
All work · grouped by scale →I encoded my design judgment. Now it reviews every commit.
The decision: govern an AI-native org the way you govern an agent.
Scale · OrganizationDesigning how an AI behaves.
The decision: treat agent conduct as a testable specification, not a personality.
Scale · AgentThree weeks. One prototype. A $1M contract.
The decision: ship the argument, not a spec deck.
Scale · ProductThe thesis
Behavior is the unit · scale is the variableHow to Lead Design in the AI Era
The book. Design leadership when execution compresses toward zero and judgment becomes the bottleneck.
ai-plus.design →The Behavioral Layer
AI products have a behavioral layer: the part that decides how a system acts, earns trust, and recovers when it's wrong. It's the new UX, and almost no one owns it.
behaviorlayer.ai →BiModal Design
An open framework for interfaces that serve humans and AI agents at the same time.
bimodal.design →